Tag: video

Why Healthcare Content Marketers Should Leverage Vertical Video for Social Media

Why Healthcare Content Marketers Should Leverage Vertical Video for Social Media

We're betting you've seen your share of short, vertical social videos. The format is so popular it's hard to miss, and has reached extreme popularity in recent years thanks to TikTok, which now sets the standards for short, vertical videos. Here are our tips – plus examples from healthcare payers and brands – to get your content marketing team started.

Brands Engage Followers with Unique and Creative Vine Campaigns

It’s been five months since Vine hit the app stores. We’ve seen some brands excel in using the 6-second video application, while others have missed the mark. What’s refreshing and exciting, however, is seeing brands devote full campaigns to the relatively-new platform.