Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
If loving their bank is wrong, Fifth Third Bank customers don’t want to be right. Using the #BankLove hashtag, Fifth Third Bank surprised some of them recently by turning their positive feedback into songs and sharing them via video on Facebook and Twitter.
Amex is betting on BuzzFeed’s winning formula for attracting and engaging Millennial consumers, taking advantage of a tremendous opportunity to get in front of millions (and millions) of their eyeballs via some of the Internet's most popular videos… before anyone else does.