Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.
When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.
See how Chase Sapphire Preferred video ads help the brand's messaging stand out amidst a pandemic-related increase in digital marketing.
What's fueling the growth of Chime, the challenger bank "of the moment"? We explore how Chime is using digital media to get its message out and capture the attention of the GenZ and Millennial audiences.
See why healthcare brands are incorporating video into their social media strategies and get recent examples of social media videos from healthcare brands that demonstrate how the approach to social content can be adopted by organizations of any size.
An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.
Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.
In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.
In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.
Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.