GE Wins with #6SecondScience Fair Vine Campaign
Listen up health and science marketers: General Electric proves that new social media platforms aren't just for retail brands.
Listen up health and science marketers: General Electric proves that new social media platforms aren't just for retail brands.
Several financial institutions have set up accounts and seem to be holding their spots. Others have posted a Vine or two here and there. But only a very few are using Vine as part of a larger campaign, and one of those is Barclaycard UK.
It’s been five months since Vine hit the app stores. We’ve seen some brands excel in using the 6-second video application, while others have missed the mark. What’s refreshing and exciting, however, is seeing brands devote full campaigns to the relatively-new platform.
A collection of social media and tech stories related to Foursquare (which has raised $41 million), Facebook Home (which is now available on certain Androids), Apple's iPhone (the smartphone of choice for teens), Vine (web embedding now available), mobile apps (downloads on the rise) and Twitter (music service acquisition)...