Tag: virgin america

The card-marketing materials that are showing up in market tap Virgin America’s highly provocative brand personality. In a nod to the airline’s fun, playful mix of style, service and quality design, they capture unique brand details, such as the fuchsia-red color of the airline’s in-flight cabin mood lighting.

“Airline adds new route.” You have to try very hard to produce a more ho-hum announcement than that. Even adding the specifics – “Virgin America comes to PDX” – doesn’t help. Not even a little. But fortunately, Portland, Oregon, gives Virgin America’s marketing team quite a bit more to work with. Try these on: Mayor of Portlandia welcomes Virgin America to Portland and We put a bird on Portland. Better, right?