In late April, Walmart announced it will close Walmart Health and Walmart Health Virtual Care, five years after launching the service. Walgreens' VillageMD also shut down 160 of their primary care clinics this year after reporting a nearly $6 billion loss in the second quarter. So, what does this all mean for the healthcare landscape? We don't have a crystal ball, but we do have a few potential takeaways to share.
The Healthcare Marketing Team at Media Logic has been keeping a close eye on Walmart for a few years. With Medicare's annual election period underway, their newly launched Walmart Insurance Services is selling Medicare plans. Could Walmart Insurance Services be an opportunity for regional health insurance companies in the future?
When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.
There’s no doubt State Farm knows how to market and sell insurance, but healthcare marketing and sales, by nature, involves greater emotion. And the stakes are higher: cars can be replaced; people can’t. Are consumers ready to buy health insurance products from the same company that covers their homes?
Two big promos drive FYEGUY. Famous Footwear, Justice and BJ’s buy likers with discounts. And Walmart breaks 7 million by simply wishing America a Happy Birthday.
Looks like Facebook is becoming basic gear for fans of the outdoors!
Kirkland’s hit the jackpot to win the title of fastest growing brand on Facebook for the week of April 10th. Its “Cha --- Ching!” sweepstakes drove almost 29,000 people to like its page. That’s 17.5 percent growth in one week – versus an industry average of less than 2 percent.