Tag: Wet Seal

Photos and the start of summer ruled Media Logic's Retail Social Juice Index (RSJI) this week, as brands capitalized on both to soar to the top of the Big Movers This Week. Diapers.com came in at the number one spot of the highest movers with a photo and quote about parenting. It earned a 419-point spike and allowed the brand to connect with fans ... a lot of fans. The post attracted over 16,000 likes and 3,000 shares - a significant jump from its previous update's 11 likes and 1 share. The quote on the photo - "You know your life has changed when going to the grocery store by yourself is a vacation" - clearly hit home with the brand's fan base. This retailer took a second spot on the Big Movers This Week when its score returned to a more normal number -- a dip that's only the sign of an extremely engaging post from the day prior.

Thirty-five thousand entries. One-hundred thousand store visits. Three-hundred thousand YouTube views. 10 million Facebook posts.* The numbers are impressive. They represent the level of customer engagement Wet Seal earned in its 2010 social media-driven model search. Wet Seal’s Chief Information Officer Jon Kubo related the brand’s online success to fellow retailers at a conference last month in San Francisco. The significant impact of the single promotion described above not only brings attention to Facebook, the platform that drove most of the engagement, but also entices previously-skeptical retailers to take another look at social media.