Buyer (and Diner and Traveler) Beware the “Customer” Review
As a consumer, I often rely on reviews from other consumers when making my purchasing (or dining or vacationing) decisions. And as a social media marketer and content provider, I also rely on reviews, feedback and public opinion found online to help my clients better understand where they stand with their customers (and potential customers), and how they can build positive relationships with these audiences. Because of this, I know a lot about the various review sites and forums out there, and I know which ones I can trust more than others.