5 Ways App Banks Are Changing Financial Services Marketing
Exclusively online/mobile banks have caused some to speculate about the demise of bank branches (as they compile lists of banks that operate primarily on virtual models). Without a doubt, there is a shift away from the “branch centric view” of banking and an evolution of bank accounts toward mobilization, but what we’re really seeing is the latest disruption… a call-to-action for financial services companies of all iterations to revamp financial products themselves and develop new marketing strategies.