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As marketers, we love getting great results for our clients. It’s exciting, validating and incredibly satisfying. It means positive things for our clients’ business, for our client contacts – we particularly love helping you shine – and ultimately for us. One of our favorite recent success stories involves our Medicare marketing work for HAP, a Michigan-based health insurer.
Our first annual enrollment period (AEP) campaign for HAP made a big impact on their 2015 enrollment…and the results got better from there.
After only one year of working with Media Logic, HAP acquired 26% more new members versus the previous year. By year five of the relationship, annual new membership was 270% higher than when we started.
There are obviously additional, more proprietary charts that would illustrate the strong performance of specific marketing tactics that we employed – from direct mail and DRTV to paid search and FSI placements (not to mention our highly successful New-to-Medicare program). But the bottom line is clear: HAP got better results immediately…the results improved each year…all while reducing marketing spend.
