Media Logic is the go-to financial services marketing agency because we exceed expectations, every time.

We are the financial services marketing partner of choice for a broad range of industry leaders – from iconic financial services brands, including Visa, Chase, Bank of America and U.S. Bank, to regional banks, credit unions and fintechs.

Media Logic brings deep knowledge of the financial services industry, giving you critical insights into your most prized customers and prospects. We deliver breakthrough solutions – both strategically and creatively – to each challenge. Backed by flawless execution and a great client experience.

Media Logic helps banks, credit unions, payment technology companies and co-brand partners:

  • increase leads,
  • maximize relationships and
  • retain customers.

How can we help you?

Whatever your marketing needs or challenges, we’re ready to help you take them on.

Financial services marketing is our specialty.
(So is helping you succeed.)

Need to improve results, launch a new brand or product, better connect with key consumers, turn your workforce into a motivated sales machine…or other financial services challenges? You’ve come to the right place.

Media Logic has focused on financial services marketing for more than two decades. We have partnered with national and regional banks, credit unions, agent banks and fintechs to set strategy and achieve business goals. Over the course of a 20-year relationship, we’ve helped Visa evolve from a credit card brand to a payment technology solution. And we’ve developed (literally) hundreds of complex co-brand marketing programs to help our financial services clients succeed on the biggest stages.

We are particularly adept at crafting strategy and creative using consumer research and insights and at profiling and targeting – to help you better connect with sought-after demographics, such as affluent and millennial consumers.

With more than 40 marketing professionals, we offer a full range of capabilities and dedicate a seasoned team of financial services marketing experts to every client – accessible and at your service.

We leverage key industry research and resources to bring an expert perspective to each challenge.

We set goals and deploy direct, measurable marketing to ensure optimum performance for every financial services marketing effort.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest blog posts.

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends. 

Bank of America Branch Optimization

Bank of America Branch Optimization

As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]