What’s Working in Millennial Financial Services Marketing
Millennials are a coveted audience for financial services marketers right now, and despite some challenges, many financial institutions are taking the right steps to reach them. Want to see how they’re doing it? We’ve collected a range of effective marketing efforts from various banks and credit card issuers and examined how they are reaching the challenging Millennial market.
The examples we’ve gathered show that financial institutions are infusing their marketing with a fresh vibe, creating disruption in the product landscape and tapping into key influencers, seasonality and social media. They’re also utilizing some tried and true financial services marketing tactics: customer loyalty, testimonials and direct mail.
Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. In each case, the tactics used take into consideration specific interests, habits and preferences of the Millennial audience. For example, these financial institutions know that for Millennials visuals are as important as copy and that reviews from peers trump marketing lingo… and they put that knowledge into action in the campaigns we’ve selected for our showcase.
We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.
Interested in a more detailed conversation about the examples or Millennial marketing? We’d love to chat!
