Getting older adults to switch Medicare plans during the Annual Election Period usually involves a lot of individual attention. In-person consultations. Group sales meetings. So in a year where these things simply aren’t possible, how do you gain a competitive advantage?
For MVP Health Care, it meant leaning into virtual assets and alternative ways of connecting, maximizing web traffic, and leveraging the impressive amount of value offered by the health insurer’s Medicare Advantage plans.
Media Logic worked with MVP on an integrated campaign incorporating direct mail, DRTV, paid search and social, print, outdoor and more – and driving to landing pages that highlighted key benefits, offered up assets like localized video seminars and (perhaps most importantly) with prioritized calls to action to better capture leads. We also developed a new cost calculator that enabled user to generate side-by-side comparisons of plan costs based on individual health care needs. Messaging across all components reinforced the guidance offered by MVP’s Medicare Advisors – helping to create an environment that felt truly personal… even at a distance.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
