ICBA Payments

Using LinkedIn to power campaign for payment solutions.

ICBA Payments (formerly ICBA Bancard) has been managing a variety of payment solutions for community banks since 1985, providing advocacy, education, and marketing support to clients of all sizes.

Bread Financial

Improving acquisition results through testing and refinement.

One key tactic to improve direct marketing response is continuous testing and refinement.

Visa

Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

Visa

Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts.

Visa

Identifying, educating and empowering debit card customers at risk of attrition.

Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.

Visa

Delivering highly visually interactive emails to improve financial wellness among a young, digitally savvy audience.

Wisely by ADP is a digital banking innovator that, with the power of Visa cards, enables consumers to access their pay early, get rewards and save with fewer fees.

Venmo

Digital payment leader tests streaming tv and online video.

Venmo is a leading digital payment app that has expanded their offerings to include credit and debit products.

PaperTrl

Using design to demystify all-in-one accounts payable solution.

PaperTrl is a startup fintech that allows companies to manage the entirety of their accounts payable (AP) process — from invoices to approvals to payments.

Visa

Teaming up with Visa and DCCU to create a full portfolio of Visa Signature card launch materials.

Visa partnered with Delta Community Credit Union (DCCU), Georgia’s largest credit union, to launch a Visa Signature credit card, and they turned to Media Logic for help.

Visa

Making the most of social with in-feed, in-stream and programmatic online video.

Visa

Visa and Navy Federal use Marvel’s Black Panther to promote financial literacy.

Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative.

Toyota

Balancing brand and best practices to drive acquisition and usage.

In an effort to optimize card engagement, Toyota and ADS, in alliance with Visa and Media Logic, embarked on a four-stage mission to improve their co-brand card marketing.

Avios

Elevating direct mail to lift co-brand acquisition among affluent prospects.

When Avios, the global travel rewards currency for British Airways Visa Signature® cards, wanted to increase their overall acquisition rates, they turned to Visa and Media Logic to develop new direct mail approaches.

Visa

Teaming up with Visa and the world’s greatest sporting events to drive card acquisition and usage.

As an ongoing sponsor of such major sporting properties as the Olympics, NFL and FIFA, Visa has regularly turned to Media Logic for marketing strategies to capitalize on some of the largest sporting events in the world

Zions Bancorporation

Launching a family of new credit cards across a network of affiliates.

As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base.

Visa

Driving awareness of a service to expand usage—even where cards aren’t accepted.

While research indicates both consumers and small businesses prefer paying bills online with a credit or debit card, there are still many billers that don’t accept cards.

Visa

Bringing several brands together to create a winning co-brand card sweepstakes.

Chase

Building a better business campaign.

Chase for Business had developed an integrated acquisition campaign to attract small business owners, but it had been in market for a while and was experiencing fatigue.

Visa

Using video to promote the relaunch of a co-brand card to both prospects and existing cardholders.

When Priceline, the popular online travel site, relaunched their Priceline VIP Rewards Visa Card from Barclays with new, more powerful benefits, their objective was two-fold: to attract new prospects AND to increase spend and engagement with current cardholders.

Bank of America

Fueling debit card sales with at-the-pump videos.

Fueling debit card sales with at-the-pump videos.

Visa

Helping issuers and merchants drive contactless payments.

How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.

CPI Card Group

Driving a switch to sustainable payment cards.

Visa

Telling a complex story through animation.

Telling a complex story through animation.

CPI Card Group

Powerful branding builds excitement around product innovation.

CPI’s Card@Once is an instant issuance solution that allows financial institutions (and others) to physically print EMV and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.

Credit Union ONE

Using cross-channel promotions for retail bank loan products.

With a mandate to increase acquisitions across their retail lending portfolios, Credit Union ONE turned to Media Logic to develop a wide range of promotions across a broad spectrum of media: direct mail, in-branch collateral and signage, emails, banners, paid search, social and more.

Visa

Product launch materials drive engagement.

The technology behind Visa’s interactive Premium Product Optimizer helps Issuers isolate and predict which cardholders are their best candidates for a product upgrade.

Chase Hyatt

Launching a new co-brand card in a competitive market.

To complement a recently restructured and rebranded loyalty program and better compete in the increasingly competitive landscape of hotel co-brand products, Hyatt and Chase turned to Media Logic to help refresh their co-brand credit card.

Chase

High-value direct marketing targets small business challenges.

The Ink Plus Business Card from Chase opens up a world of possibilities for business owners, but when response rates started to drop due to a fatigued control, Media Logic was tasked with pumping new life into the acquisition efforts.

Credit Union ONE

Using digital and social to build new customers from within.

When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account.

Santander

Interactive video showcases online tool for small business.

Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking.

Chase

Targeting audience segments across life cycle.

Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.

Visa

Amplifying participation in Visa Signature events.

When it comes to driving cardmembers to see the value in, and participate in, Visa Signature events, Media Logic has become the go-to partner for developing communication strategies and creative that work.

J.P. Morgan

Creating a healthy partnership with healthcare professionals.

The healthcare industry is highly complex and fairly broad. So when J.P. Morgan Private Bank needed to develop a comprehensive campaign to reach out to affluent healthcare professionals, they needed timely and relevant messaging that would position themselves as the ideal wealth management partner.

BB&T

Responsive landing page drives awareness of innovative payment solutions.

With new payment technologies becoming increasingly popular, BB&T wanted to make customers and prospects aware of the innovative payment solutions they offered with their card products. To help promote these solutions, Media Logic developed a landing page that showcases key payment innovations while serving as a portal to individual BB&T card product pages on the BB&T website.

Credit Union ONE

Branding and promoting a new service.

When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, we not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.

J.P. Morgan

Marketing a premium card to the high-net-worth audience.

It takes a unique skill set to showcase premium products in a way that helps them stand apart from the rest.

BB&T

Helping branch employees cross sell business credit cards.

Because most interactions with BB&T small business owners take place when they are opening an account in a branch, BB&T wanted to take advantage of this window to cross-sell their BB&T Visa Business Credit Card. The only problem was that there were no formal training materials for branch employees.

Visa

Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees.

Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.