Back to work

Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon. Building on this point of pride, Media Logic developed an integrated AEP campaign using custom illustrations featuring local landmarks and geography.

The campaign played out across multiple media – from direct mail and DRTV spots, to FSIs and paid search – all promoting important new plan benefits while focusing in on Samaritan’s commitment to the community and unique ability to meet the personal needs of its Medicare population.

Letter and envelope on table
Close up of folded self mailer on table Self mailer open on table

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

St. Peter's Health Partners

Hospital marketing touts cardiac surgery strength.

St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York's greater Capital Region.

  • Healthcare

Santander

Interactive video showcases online tool for small business.

Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking.

  • Financial Services
  • B2B

See our latest posts.

Beyond CPM: Why Regional Health Plans Should Rethink ROI

Beyond CPM: Why Regional Health Plans Should Rethink ROI

When it comes to digital advertising, cost-per-thousand impressions (CPM) has long been a fundamental metric for measuring efficiency. But for regional health plans operating in smaller, high-value markets, CPM doesn't always tell the full story—and in many cases, it can actively mislead. Too often, regional health plans try to match the CPM benchmarks of national campaigns—targets that work at scale, but not in smaller, niche markets. That's why it's time to shift the conversation from cost-efficiency to value-efficiency and build media strategies designed for smaller, high-value audiences.

Read More

Account-Based Marketing in 2025: Why a Playbook Matters More Than Platforms

Account-Based Marketing in 2025: Why a Playbook Matters More Than Platforms

Even the best-equipped ABM kitchens can fail without the right recipe. From misused tech to missed opportunities for personalization, too many programs fall flat before they start. Here we break down 9 costly ABM pitfalls—and how to sidestep them with a Playbook built for performance. If ABM is on your roadmap for 2025, this is the insight your team can't afford to miss.

Read More

What We Learned in Q1, and What Lies Ahead

What We Learned in Q1, and What Lies Ahead

Many brands faced a Q1 filled with uncertainty, trend-chasing, and lack of clarity about what the next nine months might hold for their businesses. If this describes your past three months, you're certainly not alone. However, let's focus on the positives and the potential we all have in front of us to make the most of 2025!

Read More