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Financial Services(42)
Healthcare(45)
B2B(29)

Baylor Scott & White Health Plan

An interactive microsite for Medicare shoppers drives engagement ahead of AEP.

Baylor Scott & White Health Plan, a Texas-based healthcare plan, partnered with Media Logic to streamline their Medicare prospect site ahead of the 2025 Annual Enrollment Period. Our goal was to create a more user-friendly experience while still providing access to key information, like benefits and provider details.

  • Healthcare

PayForward

Agency nimbleness helped us create a product video — as the product was being built.

As the payment and management of Medicare supplemental benefits grows more complex, PayForward offers an innovative solution: the Flex Card.

  • Healthcare

UVM Health Advantage

Leveraging the provider perspective to promote a payvider plan.

As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design.

  • Healthcare

Baylor Scott & White Health Plan

A high-energy healthcare broker campaign drives event attendance and AEP excitement.

As enrollment season approached, Baylor Scott & White Health Plan asked Media Logic for help energizing and informing a new and wider audience of healthcare agents and brokers by increasing attendance at their agent roadshows.

  • Healthcare

Geisinger Health Plan

Helping create a more strategic, streamlined and successful Medicare Advantage campaign.

  • Healthcare

Baylor Scott & White Health Plan

Innovative solutions drive major results for a new healthcare client during AEP.

Heading into an Annual Enrollment Period marked by election noise and growing consumer mistrust of Medicare Advantage plans, new client Baylor Scott & White Health Plan came to Media Logic for a fully integrated campaign that would effectively stand out to prospective members.

  • Healthcare

MVP Health Care

MVP helps Medicaid members get more with Medicare.

With the recent growth of D-SNP plans, many Health Insurance companies have been expanding their outreach and education efforts around these innovative Medicare Advantage solutions.

  • Healthcare

Geisinger Health Plans

Helping Geisinger Medicare Advantage plans speak to diverse personas.

When it comes to Medicare Advantage, Geisinger Gold plans have a strong value proposition – generous benefits, low-cost plans and an extensive network of top-quality providers.

  • Healthcare

Quartz

Innovative testing strategies and a digital-first focus drive growth during AEP.

As Medicare’s Annual Enrollment Period approached, Midwest regional health insurer Quartz sought to increase brand recognition and drive awareness by leveraging their partnership with Aurora Health Care.

  • Healthcare

MVP Health Care

Helping a health insurer demonstrate its commitment to customers.

Media Logic partnered with longtime client MVP Health Care to evolve the regional health insurer's brand messaging.

  • Healthcare

Gold Kidney Health Plan

Building a solid foundation for a unique health plan.

Gold Kidney Health Plan is a recent entrant into the Medicare Advantage space.

  • Healthcare

SummaCare

Innovation leads the way for Medicare Advantage plan during AEP.

Heading into this year’s Medicare’s Annual Enrollment Period, SummaCare had made a bold choice – introducing an innovative new product that would allow older adults to essentially pick their own Medicare benefits.

  • Healthcare

MVP Health Care

Payvider Playbook: Creating (and launching) a new kind of Medicare Advantage plan.

UVM Health Network and MVP Health Care come together to build a new health plan.

  • Healthcare

Piedmont Community Health Plan

Improving the online broker experience to optimize health plan sales.

Piedmont Community Health Plan was gearing up for growth – expanding into 35 new counties while offering a very attractive rate position across their Virginia markets.

  • Healthcare
  • B2B
Newspaper article

St. Peter's Health Partners

A complete campaign for comprehensive health services.

St. Peter’s Health Partners is the most comprehensive, integrated network of care in New York’s Capital Region.

  • Healthcare

MVP Health Care

Crowd Pleaser: Media Logic helps MVP rebrand an entire arena.

In fall of 2021, MVP Health Care was presented with a unique opportunity to bid for the naming and branding rights to the (then-named) Times Union Center, the largest entertainment and sports venue in New York State’s Capital Region.

  • Healthcare

MVP Health Care

Fall campaign helps health plan build on brand promise.

The MVP Health Care brand is about making health insurance more convenient.

  • Healthcare

MVP Health Care

Health plan pairs peace of mind with real value.

Regional health insurer MVP Health Care® had been building momentum in Vermont with successful targeted campaigns driven by savings messaging.

  • Healthcare

MVP Health Care

Building your brand in an unprecedented year.

Recent MVP Health Care fall brand campaigns have centered around the insurer’s promise to deliver “health insurance built around me.”

  • Healthcare

MVP Health Care

Integrated campaign embraces positivity for Child Health Plus plans.

Child Health Plus is a health insurance plan for kids and teens sponsored by the State of New York.

  • Healthcare

Aspire Health Plan

Unique market requires education and awareness for Medicare AEP strategy.

While Aspire Health Plan is the only insurer that offers Medicare Advantage plans in Monterey County, they still faced several challenges.

  • Healthcare

Quartz

New brand name. New multi-purpose campaign.

As people transition into Medicare-eligibility, it’s important to make them aware of their new healthcare options.

  • Healthcare

MVP Health Care

2021 Medicare AEP Strategy: Targeting & Added Value

Getting older adults to switch Medicare plans during the Annual Election Period usually involves a lot of individual attention.

  • Healthcare

MVP Health Care

Launching a Medicare Advantage plan specifically for veterans.

Veterans who are of Medicare-eligible age don’t always realize that they’ve earned the right to take advantage of both their VA benefits and a Medicare Advantage plan.

  • Healthcare

Medica

Attention-grabbing extras help Medica get up and running quickly for Medicare AEP.

For new client Medica, the assignment was twofold – Media Logic needed to help the Minneapolis health insurer create a powerful value-driven Medicare Annual Election Period (AEP) campaign for their local established market, while simultaneously launching their suite of Medicare Advantage plans in a new market (Omaha, Nebraska).

  • Healthcare

MLMIC

Medical liability insurer gains competitive advantage with provider partnership.

As a provider network, MagnaCare represents a large pool of potential policyholders for Media Logic client (and leading medical professional liability insurer) MLMIC.

  • Healthcare
  • B2B

Airflow Sleep

Launching a startup company offering an innovative medical treatment.

Airflow Sleep took the existing life-saving science of effectively increasing airflow for patients in operating rooms and adapted it for the bedroom – helping people suffering from snoring and sleep apnea.

  • Healthcare

MVP Health Care

PSA campaign drives telemedicine usage during the COVID-19 crisis.

The perception of telemedicine instantly evolved from a late-night convenience to a life-saving solution during the COVID-19 crisis.

  • Healthcare

MVP Health Care

Internal marketing helps health insurer “live the brand.”

The success of any brand launch or refresh is contingent on organizational buy-in.

  • Healthcare
new-to-medicare strategy

MVP Health Care

New-to-Medicare review yields stronger campaign.

Media Logic and MVP Health Care recently reviewed their entire New-to-Medicare strategy, providing a unique opportunity to rework the program from the ground up.

  • Healthcare

HAP

Attracting New-to-Medicare leads with a standout marketing campaign.

Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate!

  • Healthcare

Piedmont Community Health Plan

“Shredding” misperceptions to drive small group membership.

Piedmont Community Health Plan is well-regarded in its Virginia service area – quality plans, great service, etc. – but it wasn’t always the most affordable option for small businesses.

  • Healthcare
New brand positioning for a health plan using customer feedback.

HAP

Using customer feedback to guide a new brand positioning.

When Media Logic began developing a new brand positioning for HAP, they knew right where to start: with consumers.

  • Healthcare
A new, creative AEP campaign highlights enhanced benefits.

HAP

Added benefits and creative testing define Medicare AEP campaign.

HAP's 2019 Medicare AEP campaign had a lot to draw from, but the big news was enhancements on dental, vision and hearing benefits - which according to the latest research are enhancements Medicare consumers are actively looking for.

  • Healthcare

Samaritan Health Plans

Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon.

  • Healthcare

MLMIC

Berkshire Hathaway transaction creates new energy for MLMIC.

Having been acquired by Berkshire Hathaway, and with outside competitors entering the NY market for the first time, leading medical liability insurer MLMIC was looking to reaffirm their status as NY’s #1 malpractice insurer and the industry’s foremost expert in NY malpractice issues.

  • Healthcare
  • B2B

MVP Health Care

Creating a stronger connection to an existing brand.

Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.

  • Healthcare

HAP

B2B marketing touts health plans for employer groups.

With revitalized B2B product offerings and attractive pricing, HAP saw an opportunity to expand its market share in Michigan’s group health plan market – and they tapped Media Logic to help maximize results.

  • Healthcare
  • B2B

Bassett Healthcare Network

Orthopedic campaign positions health system as specialty leader.

To maintain its position as the “go-to” center for orthopedics in the central New York region, Bassett Healthcare Network promoted the breadth of its bone & joint services with an integrated marketing campaign by Media Logic.

  • Healthcare

MVP Health Care

Eye-catching approach to health insurance branding.

Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.

  • Healthcare

St. Peter's Health Partners

Hospital marketing touts cardiac surgery strength.

St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York's greater Capital Region.

  • Healthcare

MVP Health Care

Simple, personal approach to Medicare AEP marketing.

  • Healthcare

HealthNet

Innovative solution combats rising healthcare costs.

Reducing healthcare costs while still offering a high-quality health plan is an annual challenge for employers – especially as premiums continue to rise.

  • Healthcare
  • B2B

St. Peter's Health Partners

Branding efforts drive service line success.

Media Logic initially helped create and launch the brand for St. Peter’s Health Partners, a new entity that formed following the merger of three competing health systems.

  • Healthcare

Bassett Healthcare Network

Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

  • Healthcare