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Building a better business campaign.

Chase for Business had developed an integrated acquisition campaign to attract small business owners, but it had been in market for a while and was experiencing fatigue. To help get their marketing efforts back on track, they turned to Media Logic to develop and test new creative.

Employing best practices, along with insights from successful Chase consumer marketing campaigns, Media Logic developed new messaging and design approaches across a range of channels, including direct mail, email, landing page, statement inserts and banner ads.

The new campaign was not only designed to encourage small business owners to switch their banking needs to Chase, but also build and reinforce the Chase for Business brand.

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Sheetz

Bringing several brands together to create a winning co-brand card sweepstakes.

  • Financial Services

Quartz

New brand name. New multi-purpose campaign.

As people transition into Medicare-eligibility, it’s important to make them aware of their new healthcare options.

  • Healthcare

See our latest posts.

Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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