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Identifying, educating and empowering debit card customers at risk of attrition.

Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.

Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.

A Webster email displayed on an iPad next to the front cover of a Webster self-mailer
Inside spread of a Webster self-mailer Webster email on an iPad
A Webster Bank email in outlook shown on a laptop with an open Webster self-mailer
Open spread of a Webster Bank self-mailer with a Webster email Front cover of a Webster Bank self-mailer
A Webster Bank email in outlook shown on an iPad with an open Webster self-mailer

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SummaCare

Innovation leads the way for Medicare Advantage plan during AEP.

Heading into this year’s Medicare’s Annual Enrollment Period, SummaCare had made a bold choice – introducing an innovative new product that would allow older adults to essentially pick their own Medicare benefits.

  • Healthcare

Geisinger Health Plans

Helping Geisinger Medicare Advantage plans speak to diverse personas.

When it comes to Medicare Advantage, Geisinger Gold plans have a strong value proposition – generous benefits, low-cost plans and an extensive network of top-quality providers.

  • Healthcare

See our latest posts.

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

In today's competitive healthcare market, especially within Medicare Advantage, timely access to actionable data is more important than ever. That's why Media Logic's new Client Portal can give our clients an edge. Designed to consolidate vital data and insights in one place, the portal empowers our clients to make smarter, faster decisions while deepening collaboration with their Media Logic team. Learn more about the Client Portal.

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Looking Back: 2024’s Most Relevant Financial Marketing Topics

Looking Back: 2024’s Most Relevant Financial Marketing Topics

Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.

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Media Logic’s Top Healthcare Marketing Blogs of 2024

Media Logic’s Top Healthcare Marketing Blogs of 2024

With 2024 behind us, we're taking a moment to reflect on the content that resonated most with our audience last year. From Medicare insights to audience segmentation strategies, these pieces highlight the trends, challenges and opportunities shaping healthcare marketing.

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