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Identifying, educating and empowering debit card customers at risk of attrition.

Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.

Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.

A Webster email displayed on an iPad next to the front cover of a Webster self-mailer
Inside spread of a Webster self-mailer Webster email on an iPad
A Webster Bank email in outlook shown on a laptop with an open Webster self-mailer
Open spread of a Webster Bank self-mailer with a Webster email Front cover of a Webster Bank self-mailer
A Webster Bank email in outlook shown on an iPad with an open Webster self-mailer

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MVP Health Care

MVP helps Medicaid members get more with Medicare.

With the recent growth of D-SNP plans, many Health Insurance companies have been expanding their outreach and education efforts around these innovative Medicare Advantage solutions.

SummaCare

Innovation leads the way for Medicare Advantage plan during AEP.

Heading into this year’s Medicare’s Annual Enrollment Period, SummaCare had made a bold choice – introducing an innovative new product that would allow older adults to essentially pick their own Medicare benefits.

See our latest posts.

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

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A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

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