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Identifying, educating and empowering debit card customers at risk of attrition.

Visa and Webster Bank turned to Media Logic for help driving debit card usage in key areas and increasing retention among cardholders at risk of attrition.

Using cardholder data, competitive landscape findings, and best practices, we created an email and direct mail program designed to encourage desired cardholder behaviors and spur debit card usage.

A Webster email displayed on an iPad next to the front cover of a Webster self-mailer
Inside spread of a Webster self-mailer Webster email on an iPad
A Webster Bank email in outlook shown on a laptop with an open Webster self-mailer
Open spread of a Webster Bank self-mailer with a Webster email Front cover of a Webster Bank self-mailer
A Webster Bank email in outlook shown on an iPad with an open Webster self-mailer

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SummaCare

Innovation leads the way for Medicare Advantage plan during AEP.

Heading into this year’s Medicare’s Annual Enrollment Period, SummaCare had made a bold choice – introducing an innovative new product that would allow older adults to essentially pick their own Medicare benefits.

  • Healthcare

Geisinger Health Plans

Helping Geisinger Medicare Advantage plans speak to diverse personas.

When it comes to Medicare Advantage, Geisinger Gold plans have a strong value proposition – generous benefits, low-cost plans and an extensive network of top-quality providers.

  • Healthcare