Prinova was ready to make the leap. The global supplier of nutrients, flavors and other solutions was looking to expand its business and enhance its profile among leading food and beverage manufacturers. They turned to Media Logic to elevate their brand.
We helped Prinova articulate its value as a single source partner for a complete range of functional ingredients and innovative ideas – delivering a competitive advantage in an industry hungry for breakthrough concepts. This led to the development of a powerful tagline, This is how you win®, along with a sophisticated, high-energy brand look.
The new brand was unveiled at a major trade show event. Our work included a hard-working, traffic-stopping booth, along with sales collateral and a range of promotional materials for a private client party. The combination helped Prinova turn heads and drive leads at the trade show, while setting the stage for global growth.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.
The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped the shopping experience, Media Logic conducted its third annual Medicare AEP Shopping Experience Survey, gathering insights from 450 Medicare enrollees aged 66-75. This year's findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year.
