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Creating a stronger connection to an existing brand.

Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.

While the “Built Around Me” campaign explored the notion that we all want to be treated as individuals, the new spots expand on that notion. Everyone has their own idea about what makes for a positive healthcare experience, but those differences are also what connect us. They make us part of a larger whole with a shared desire to live a happy and healthy life.

The spots provide a window into the individual lives of MVP members, highlighting a series of small, individual moments, connecting them, then bringing the journey full circle to tell a story of community.

These spots provide a perfect complement to the overarching brand campaign, further defining how MVP makes health insurance more convenient, more supportive and more personal.

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new-to-medicare strategy

MVP Health Care

New-to-Medicare review yields stronger campaign.

Media Logic and MVP Health Care recently reviewed their entire New-to-Medicare strategy, providing a unique opportunity to rework the program from the ground up.

  • Healthcare

Applied Robotics

Helping technology manufacturer expand digital marketing reach.

Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.

  • B2B

See our latest posts.

What We Learned from the 2025 Medicare AEP Shopping Experience Survey

What We Learned from the 2025 Medicare AEP Shopping Experience Survey

The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped the shopping experience, Media Logic conducted its third annual Medicare AEP Shopping Experience Survey, gathering insights from 450 Medicare enrollees aged 66-75. This year's findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year.

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Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Community-based organizations (CBOs) offer a strategic way for D-SNPs to reach and engage eligible individuals. By working together in practical ways, insurers and CBOs can drive significant impact for dual-eligible individuals while keeping resource demands low. Here's how D-SNPs can collaborate with CBOs to build trust, grow enrollment, test approaches on a smaller scale and improve outcomes.

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Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Disputes between payers and providers can disrupt the healthcare landscape, leaving Medicare members uncertain about their coverage and healthcare access. While these disputes pose challenges to consumers, they also present a unique opportunity for competitor health plans to step in and offer stability. Health plans that prepare for these situations can use strategic messaging and agile campaigns to retain their current base and attract new members that are seeking clarity and support. Here's how to navigate these disruptions effectively.

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