Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.
While the “Built Around Me” campaign explored the notion that we all want to be treated as individuals, the new spots expand on that notion. Everyone has their own idea about what makes for a positive healthcare experience, but those differences are also what connect us. They make us part of a larger whole with a shared desire to live a happy and healthy life.
The spots provide a window into the individual lives of MVP members, highlighting a series of small, individual moments, connecting them, then bringing the journey full circle to tell a story of community.
These spots provide a perfect complement to the overarching brand campaign, further defining how MVP makes health insurance more convenient, more supportive and more personal.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.
