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Branding efforts drive service line success.

Media Logic initially helped create and launch the brand for St. Peter’s Health Partners, a new entity that formed following the merger of three competing health systems. The brand asserted leadership, capitalizing on the strength of the St. Peter’s people.

Media Logic then helped St. Peter’s reinforce that position with a multimedia campaign showcasing the impact the merger had on the community. Incorporating TV, print and digital creative, the campaign profiled positive outcomes in cardiac care, cancer care and orthopedics – highlighting stories of real patients whose lives have been improved by St. Peter’s… and the dedicated team of medical professionals who made those stories possible.

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BB&T

Helping branch employees cross sell business credit cards.

Because most interactions with BB&T small business owners take place when they are opening an account in a branch, BB&T wanted to take advantage of this window to cross-sell their BB&T Visa Business Credit Card. The only problem was that there were no formal training materials for branch employees.

  • Financial Services

Fortitech Premixes

Strategic campaigns generate new opportunities, leads.

Media Logic has developed dozens of campaigns to help global nutrient premix leader Fortitech® Premixes drive sales among food and beverage manufacturers.

  • B2B

See our latest posts.

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

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A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

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