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Teaming up with Visa and the world’s greatest sporting events to drive card acquisition and usage.

As an ongoing sponsor of such major sporting properties as the Olympics, NFL and FIFA, Visa has regularly turned to Media Logic for marketing strategies to capitalize on some of the largest sporting events in the world. In fact, we’ve worked with Visa partners and issuers to develop a range of promotions that integrate multiple brands to encourage card acquisition and usage.

From an Olympics customer sweepstakes to encourage acquisition of U.S. Bank Visa FlexPerks credit cards to a Visa FIFA Women’s World Cup customer sweepstakes for Subway to a combination customer/employee Visa 2019 Super Bowl promotion for ICBA and so many more, we know how to tap into the excitement of these big events so that everyone comes out a winner.

Laptop and tablet on table promoting Visa credit card and sporting event partnership
phone and tablet on table showing Visa credit card and sporting event partnership.
one-sheet handout detailing credit card and sports sponsorship back and front on table.
Desktop computer on table showcasing Visa partnership with sports event.
One sheet and tablet showcasing Visa partnership with sports event. Signage for Visa card and sports partnership

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Fortitech Premixes

Engaging website drives digital success for food ingredient company.

Media Logic helped Fortitech grow from a domestic supplier into a global nutrient premix leader – that was eventually acquired by DSM for $634 million.

Zions Bancorporation

Launching a family of new credit cards across a network of affiliates.

As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base.

See our latest posts.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

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In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

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In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

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