The Importance of an Early Month on Book (EMOB) Strategy
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.
Visa then worked with Media Logic to develop a robust program that included dynamic email campaigns and on-site/mobile app banners designed to re-engage at-risk members.
Product-specific messaging and personalized approaches ensured relevance and impact across DCU’s range of debit and credit cards. In the end, 50 emails and 24 banners were created, working together to reduce attrition, boost engagement and strengthen DCU member loyalty.
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Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.
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