Wisely by ADP is a digital banking innovator that, with the power of Visa cards, enables consumers to access their pay early, get rewards and save with fewer fees. Media Logic partnered with Wisely and Visa to design financial wellness emails that pushed the creative envelope.
Using eye-catching animation, engaging copy, interactivity and more, Media Logic, Wisely by ADP and Visa didn’t only bring financial wellness to the audience – they made it fun, too.
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Marketers have used buyer personas for decades, but most are static and trapped in a slide deck. What if personas could talk back? What if you could ask them anything, any time, even at 11 p.m. the night before a big meeting? That question was the inspiration behind Media Logic’s PersonaLAB™, a new strategic tool […]
Older adults aren't a traditional or digital audience. The way they consume media paints a more complex picture. Older adults will sit down to watch TV, read email, check their Facebook and search Google. Insights from our study can help you know where and how older adults are paying attention to media streams.
Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
