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Delivering highly visually interactive emails to improve financial wellness among a young, digitally savvy audience.

Wisely by ADP is a digital banking innovator that, with the power of Visa cards, enables consumers to access their pay early, get rewards and save with fewer fees. Media Logic partnered with Wisely and Visa to design financial wellness emails that pushed the creative envelope.

Using eye-catching animation, engaging copy, interactivity and more, Media Logic, Wisely by ADP and Visa didn’t only bring financial wellness to the audience – they made it fun, too.

Email 1: What’s your billing personality? The first email of the series used animations to focus in on bill paying – prompting the audience to interact and discover their bill paying personality.
Email 2: Do you know all the benefits of direct deposit? Email two encouraged the audience to engage directly with the content by taking an interactive quiz to figure out their direct deposit IQ.
Email 3: Budgeting is as easy as... In the third email, consumers had a chance to guess and check their understanding of the best budgeting breakdown, with the answers popping up in the animation.
Email 4: Where can you cash in for more cash back rewards? The final email showcased Wisely’s cash back rewards and used animation to tease the multiple reward categories, which kept viewers engaged.

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