Wisely by ADP is a digital banking innovator that, with the power of Visa cards, enables consumers to access their pay early, get rewards and save with fewer fees. Media Logic partnered with Wisely and Visa to design financial wellness emails that pushed the creative envelope.
Using eye-catching animation, engaging copy, interactivity and more, Media Logic, Wisely by ADP and Visa didn’t only bring financial wellness to the audience – they made it fun, too.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
