Back to work

Fall campaign helps health plan build on brand promise.

The MVP Health Care brand is about making health insurance more convenient. More supportive. More personal. Gia® represents the health insurer’s latest step forward in living up to this promise – a 24/7 healthcare connection that pairs virtual care services with expert answers and advice, prescription ordering and more.

After all, “Wouldn’t it be nice…” to imagine healthcare without all the figuring out… with less stress and more savings?

Media Logic worked with MVP first on helping to design and refine the Gia® app itself, then on building a TV campaign to showcase Gia’s strengths. Using a modern cover of The Beach Boys’ classic “Wouldn’t it be nice” as the indelible soundtrack, the spots set a mood of optimism, simplicity, and peace of mind. They feature a range of consumers effortlessly using Gia to resolve potential health concerns so they can get back to enjoying life.

The campaign highlights Gia as proof of MVP’s continuing commitment to meeting member needs, and to their brand promise of “health insurance built around me.”

 

MVP Gia landing page displayed on laptop

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Zions Bancorporation

Launching a family of new credit cards across a network of affiliates.

As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base.

Visa

Driving awareness of a service to expand usage—even where cards aren’t accepted.

While research indicates both consumers and small businesses prefer paying bills online with a credit or debit card, there are still many billers that don’t accept cards.

See our latest posts.

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

Read More

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

Read More

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

Read More