The MVP Health Care brand is about making health insurance more convenient. More supportive. More personal. Gia® represents the health insurer’s latest step forward in living up to this promise – a 24/7 healthcare connection that pairs virtual care services with expert answers and advice, prescription ordering and more.
After all, “Wouldn’t it be nice…” to imagine healthcare without all the figuring out… with less stress and more savings?
Media Logic worked with MVP first on helping to design and refine the Gia® app itself, then on building a TV campaign to showcase Gia’s strengths. Using a modern cover of The Beach Boys’ classic “Wouldn’t it be nice” as the indelible soundtrack, the spots set a mood of optimism, simplicity, and peace of mind. They feature a range of consumers effortlessly using Gia to resolve potential health concerns so they can get back to enjoying life.
The campaign highlights Gia as proof of MVP’s continuing commitment to meeting member needs, and to their brand promise of “health insurance built around me.”
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
