The MVP Health Care brand is about making health insurance more convenient. More supportive. More personal. Gia® represents the health insurer’s latest step forward in living up to this promise – a 24/7 healthcare connection that pairs virtual care services with expert answers and advice, prescription ordering and more.
After all, “Wouldn’t it be nice…” to imagine healthcare without all the figuring out… with less stress and more savings?
Media Logic worked with MVP first on helping to design and refine the Gia® app itself, then on building a TV campaign to showcase Gia’s strengths. Using a modern cover of The Beach Boys’ classic “Wouldn’t it be nice” as the indelible soundtrack, the spots set a mood of optimism, simplicity, and peace of mind. They feature a range of consumers effortlessly using Gia to resolve potential health concerns so they can get back to enjoying life.
The campaign highlights Gia as proof of MVP’s continuing commitment to meeting member needs, and to their brand promise of “health insurance built around me.”
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.
In healthcare marketing, identifying and understanding your audience is the cornerstone on which nearly all other aspects of strategy and planning are built. We helped a Medicare Advantage (MA) payer enhance their marketing efforts by applying segmentation to the prospect universe, creating rich, actionable personas and delivering more personalized, effective messaging across multiple channels. Read the case study and download our Audience ID and Segmentation tip sheet.
