Media Logic helped Fortitech grow from a domestic supplier into a global nutrient premix leader – that was eventually acquired by DSM for $634 million. This included developing a strong brand and sophisticated sales and lead generation efforts…and the dynamic website that powered it all.
We developed a best-in-breed website for the custom nutrient premix provider that was designed with myriad audiences in mind.
For prospects, the site included a wealth of valuable content, including white papers and videos to help educate them about emerging nutrition trends and high-opportunity demographics. It also featured a variety of ways for them to engage the experts at Fortitech for answers and advice, and to request product samples for their R&D efforts.
For current customers, the site offered special access to gated content such as tech papers, reference materials and a nutrient database to help them develop new ideas and innovate new products. We also developed an online customer portal that facilitated project planning and management.
For the industry as a whole, the site positioned Fortitech as far more than an ingredient supplier – helping the brand stake its claim as a thought leader, consultant and trusted global solution provider.
It was all tightly integrated with Fortitech’s sales and branding efforts, making the site an essential component of the company’s storied success.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.
