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Experiential event marketing for software company.

Every year, Autotask hosts Community Live, its annual user conference and one of the world’s largest gatherings of technology management professionals. They’ve also tapped Media Logic help grow attendance at this event and to make it a more exciting, immersive experience.

To drive attendance, we developed a dedicated Community Live website and multi-touch digital marketing campaigns. At the event itself, we created everything from keynote presentations and display booths to a complete resort takeover, featuring Autotask branding on lobby floors, walls, furniture, swimming pools and more.

Our work has helped Autotask consistently boost attendance year-over-year while advancing key strategic messaging for the IT management SaaS leader – supporting new product launches, as well as customer training and retention.

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MVP Health Care

Eye-catching approach to health insurance branding.

Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.

  • Healthcare

Applied Robotics

Retooling Applied Robotics’ brand.

With an increase in global competition, Applied Robotics – whose reputation was built in the domestic automotive industry – needed to reinvent itself for existing and emerging markets.

  • B2B

See our latest posts.

What We Learned from the 2025 Medicare AEP Shopping Experience Survey

What We Learned from the 2025 Medicare AEP Shopping Experience Survey

The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped the shopping experience, Media Logic conducted its third annual Medicare AEP Shopping Experience Survey, gathering insights from 450 Medicare enrollees aged 66-75. This year's findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year.

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Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Community-based organizations (CBOs) offer a strategic way for D-SNPs to reach and engage eligible individuals. By working together in practical ways, insurers and CBOs can drive significant impact for dual-eligible individuals while keeping resource demands low. Here's how D-SNPs can collaborate with CBOs to build trust, grow enrollment, test approaches on a smaller scale and improve outcomes.

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Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Disputes between payers and providers can disrupt the healthcare landscape, leaving Medicare members uncertain about their coverage and healthcare access. While these disputes pose challenges to consumers, they also present a unique opportunity for competitor health plans to step in and offer stability. Health plans that prepare for these situations can use strategic messaging and agile campaigns to retain their current base and attract new members that are seeking clarity and support. Here's how to navigate these disruptions effectively.

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