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Eye-catching approach to health insurance branding.

Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.

Driven by the theme “Health Insurance Built Around Me,” which touts MVP’s consumer-driven approach to health insurance, the campaign included TV, outdoor, transit and digital expressions. The TV spots utilized relatable humor and a high-tech slow-motion technique to demonstrate how MVP provides individualized support to overcome everyday health challenges. In outdoor and transit, bold photography helped position MVP as a brand that offers personal attention and celebrates individuality.

It all helped to provide strong, brand-level “air cover” for other tactical, product-oriented efforts during the insurer’s pivotal selling season.

 

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Bassett Healthcare Network

Orthopedic campaign positions health system as specialty leader.

To maintain its position as the “go-to” center for orthopedics in the central New York region, Bassett Healthcare Network promoted the breadth of its bone & joint services with an integrated marketing campaign by Media Logic.

Autotask

Experiential event marketing for software company.

Every year, Autotask hosts Community Live, its annual user conference and one of the world’s largest gatherings of technology management professionals.

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