Eye-opening event marketing for nutrient premix client.
How do you make your food ingredient client one of the hottest names at a global food trade show event? With fortified coffee, of course!
In just one of the many trade show marketing campaigns we’ve created for Fortitech over the course of our 20-year relationship, we developed this high-energy promotion touting the premix maker’s ability to incorporate in-demand nutrients while optimizing a product’s flavor and consumer experience.
From the kiosk display (with strategically-arranged premium position at the doors to the main exhibit hall) featuring free samples of antioxidant-infused coffee…to educational materials distributed at the booth…to a range of digital and direct communications that helped maximize kiosk traffic…the Media Logic team ensured that trade show attendees would be thirsty to learn more.
The result? The kiosk was a big hit – barely able to keep up with demand – and it helped increase traffic to Fortitech’s anchor booth in the show’s main exhibit hall. The displays and marketing communications efforts combined to help Fortitech build industry buzz and collect valuable new leads to grow their business.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.
Health plans know that member experience is everything. But despite their best efforts, many struggle to deliver the right message at the right time —or to make it personal and relevant—and it's costing them. Disjointed communications, data silos and an overwhelming volume of outreach leave many members disengaged. The good news? There's a smarter way, and that's where our Member Value Optimizer comes in.
Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
