Regional health insurer MVP Health Care® had been building momentum in Vermont with successful targeted campaigns driven by savings messaging. But in light of the extreme challenges faced by both businesses and consumers in 2020, that message needed refinement. It wasn’t just about MVP being the “lowest cost” health plan, but also the peace of mind and overall value the health plan could provide.
Media Logic worked with MVP to develop a new campaign building on the Switch & Save approach in a way that acknowledged the need and seriousness of the moment, with messaging shaped by the theme: “Now more than ever, MVP has you covered.”
Led by a strong direct-response television spot and supported by an integrated campaign that included radio, out-of-home, paid search and digital display ads, direct mail, print, and a dedicated landing page, the campaign spoke to prospects and existing members, to both consumers and small groups, promising savings, quality, and reassurance… from Vermont’s lowest cost health plan.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
