St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York’s greater Capital Region.
We created a multimedia campaign showcasing the impact of their cardiac surgery program and positioning St. Peter’s Hospital as the region’s cardiac surgery leader. Our team incorporated impactful TV spots – including one shot with a drone for visual interest – print work and digital creative, featuring real patients whose lives have been improved by St. Peter’s Hospital.
The integrated strategy increased awareness of this essential service line, while creating positive buzz among patients and staff.
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With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
As we noted in our blog last year, JPMorgan Chase (JPMC) – the largest U.S. bank by several measures – continues to invest in physical locations as part of its winning strategy to serve customer segments, cross-sell multiple products to Chase households and source new deposits. In sync with JPMC, many banks and credit unions […]
During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.
