Autotask was one the first dedicated solutions for IT business management, and the company was geared up for global growth. However, Autotask wanted to be more than a me-too option; they wanted to be best-in-class – in both form and functionality. They asked Media Logic to help.
Working with Autotask’s team of product designers, we developed a simpler, more intuitive interface for their SaaS platform. We helped the client reimagine its product from the user’s perspective – bringing its powerful analytical ability to the forefront. Our team developed an innovative widget-based concept, complete with customizable dashboards, easy-to-access information and user-friendly charts and graphs. Our responsive design also ensured that the interface could provide the same experience across mobile and desktop devices.
The result was a game-changing user experience, which helped propel Autotask’s meteoric sales growth in the months to come.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
