Reducing healthcare costs while still offering a high-quality health plan is an annual challenge for employers – especially as premiums continue to rise. So Health Net, a California-based managed care organization serving nearly 5.3 million individuals across the country, developed a roster of innovative tailored network health plan solutions named SmartCare…and tapped Media Logic to promote the new offerings to select employer groups in CA.
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Explore Media Logic's top financial services marketing blog posts of 2025, including valuable commentary by group director, Nicole Johnson.
Media Logic's most popular healthcare marketing blog posts, covering digital strategies for regional health plans, Medicare market analysis, consumer research findings, and practical marketing playbooks that helped healthcare marketers navigate 2025's challenges.
Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
