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Interactive video showcases online tool for small business.

Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking. To address this challenge, Media Logic developed a flexible, interactive video solution.

The video gives Santander the ability to quickly showcase the benefits and functionality of the online banking portal, and the “chapter-based” presentation format allows it to be easily updated when new benefits are added. Available in a full narrative or as a segmented version with stop-and-start functionality, this versatile video sales tool is helping Santander increase enrollment and usage of their Business Online Banking portal.

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Samaritan Health Plans

Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon.

  • Healthcare

HAP

B2B marketing touts health plans for employer groups.

With revitalized B2B product offerings and attractive pricing, HAP saw an opportunity to expand its market share in Michigan’s group health plan market – and they tapped Media Logic to help maximize results.

  • Healthcare
  • B2B

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Navigating the Digital Ecosystem: A Guide for Regional Health Plans

The digital marketing landscape is evolving rapidly, presenting both opportunities and challenges for regional health plans. Unlike national brands with extensive budgets and broad reach, regional health plans must navigate digital media with strategic precision to maximize their investments and connect with the right audience. Here's a look at the hurdles regional health plans face and how payers can develop a digital plan to overcome challenges.

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Unlocking Hidden Revenue by Transforming Member Communications

Unlocking Hidden Revenue by Transforming Member Communications

Health plans know that member experience is everything. But despite their best efforts, many struggle to deliver the right message at the right time —or to make it personal and relevant—and it's costing them. Disjointed communications, data silos and an overwhelming volume of outreach leave many members disengaged. The good news? There's a smarter way, and that's where our Member Value Optimizer comes in.

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