Airflow Sleep took the existing life-saving science of effectively increasing airflow for patients in operating rooms and adapted it for the bedroom – helping people suffering from snoring and sleep apnea. Developing a variety of specially-engineered pillows for all sleep styles and body types, the company’s mission is to help people breathe better, sleep better, and ultimately live better. Media Logic was tapped to help launch this ambitious startup company.
We worked with Airflow Sleep on all aspects of their company launch – product design, price testing, brand building, and web development. Recognizing that personal experience is critical to product adoption, Media Logic even helped Airflow Sleep design appealing and comfortable cooling and wicking branded covers; as well as the packaging for its innovative pillow line.
In addition, we helped build thought leadership and awareness of the company and its products by engaging with cardiovascular-focused physicians and sleep professionals at industry events – including the introduction of Airflow Sleep at the AHA Scientific Sessions, a major American Heart Association conference. We designed Airflow Sleep’s exhibit display and produced a powerful multimedia presentation that helped promote the product concept for conference attendees as well as capture hundreds of leads from healthcare practices across the country.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The way healthcare consumers search has quietly changed, and the implications of this shift are shaping who gets found, and who is left out. Before a potential member ever reaches your website, many of them have already asked an AI platform to explain their options. Today, the question isn't just "How do we rank?", but when an AI platform answers a question, are we as source it trusts and cites?"
Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.
Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.
