St. Peter’s Health Partners is the most comprehensive, integrated network of care in New York’s Capital Region. However, explaining the benefits and nuances of integrated care from diagnosis to treatment to rehabilitation can be a complex marketing message. Media Logic made it simple for consumers to understand with a storytelling campaign anchored by five easy-to-remember words, “Connected Care is Better Care.”
The effort featured evocative, relatable stories that followed patients’ healthcare journeys for three key service lines: oncology, cardiology and physical medicine & rehabilitation. The campaign kicked off with three flagship television ads launched via a high-visibility regional sponsorship of the recent Summer Olympic Games. The integrated effort also included landing pages for each of the service lines, print and digital display ads, radio and paid social.
It all worked together to help raise awareness and enhance consumer preference for the expanding healthcare system.
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