Unique market requires education and awareness for Medicare AEP strategy.

While Aspire Health Plan is the only insurer that offers Medicare Advantage plans in Monterey County, they still faced several challenges. For one, most members of the community have opted for Original Medicare and are not used to shopping during the AEP cycle. In addition, Monterey County has a large Spanish-speaking population.

To overcome these obstacles, Media Logic developed an AEP strategy that focused primarily on education and awareness. Knowing content marketing would be important, we began publishing educational blogs and social posts before AEP even began, resulting in Q3 organic traffic doubling over the previous year.

Once AEP kicked into gear, so did our comprehensive marketing efforts that focused on quickly communicating that prospects could be missing out on valuable benefits, urging them to make sure they have the coverage that makes the most sense during the current health crisis, and focusing on the extra benefits MA plans offer, such as prescription drug coverage, wellness extras, dental and vision.

We also created full Spanish-speaking versions of each marketing component, including blogs and social posts, to illustrate how Aspire is committed to serving this large, fairly-untapped market.

Close up of Aspire Health Plan self mailer promoting benefits for unique Medicare market Aspire Health opened self mailer for unique Medicare market
Aspire Health Plan letter package with OE, letter and insert promoting Medicare for unique market
Google search of Aspire Health Plan's paid search targeting unique market Letter from Aspire with an iPhone displaying an Aspire Health Plan Facebook ad targeting unique Medicare market
An opened Aspire Health Plan Medicare comparison guide targeting unique market
Aspire letter package including letter, insert, & OE with an iPhone displaying an Aspire Health Facebook post for unique market Cover of the Aspire Health Plan Medicare comparison guide and letter for unique market
Backside of an Aspire Health Plan insert with an Aspire Facebook social post on iPhone for unique Medicare market Aspire Health Plan letter package with front side of insert, letter and OE for unique Medicare market

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.