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Using customer feedback to guide a new brand positioning.

When Media Logic began developing a new brand positioning for HAP, they knew right where to start: with consumers. Using quantitative and qualitative research, Media Logic uncovered a core set of themes which were then narrowed down, based on HAP’s current and future strategic goals.

The result was a credible and ownable positioning that showcased HAP’s ability to provide personal attention and treat customers like individuals. This positioning was then translated into a year-round branding campaign to help keep HAP top of mind as the insurance provider that takes healthcare personally.

Outdoor billboard. New brand positioning.
Outdoor billboard. New brand positioning.

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Informz

Fresh take on software technology brand.

Recognizing a need to sharpen their brand and to better position their SaaS technology platform for growth, Informz called on Media Logic.

  • B2B

Fortitech Premixes

Animated videos help technology company drive sales.

During the course of developing an app for salespeople to use in one-on-one presentations, Fortitech partnered with Media Logic in the production of a series of animated explainer videos.

  • B2B

See our latest posts.

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Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

In today's competitive healthcare market, especially within Medicare Advantage, timely access to actionable data is more important than ever. That's why Media Logic's new Client Portal can give our clients an edge. Designed to consolidate vital data and insights in one place, the portal empowers our clients to make smarter, faster decisions while deepening collaboration with their Media Logic team. Learn more about the Client Portal.

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Looking Back: 2024’s Most Relevant Financial Marketing Topics

Looking Back: 2024’s Most Relevant Financial Marketing Topics

Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.

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Media Logic’s Top Healthcare Marketing Blogs of 2024

Media Logic’s Top Healthcare Marketing Blogs of 2024

With 2024 behind us, we're taking a moment to reflect on the content that resonated most with our audience last year. From Medicare insights to audience segmentation strategies, these pieces highlight the trends, challenges and opportunities shaping healthcare marketing.

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