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New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

Media Logic first conducted a competitive research audit to identify potential areas of competitive difference. Based on these findings, we developed a new positioning and then articulated the associated LTF across several pieces of creative. At the same time, a range of new logos was put into research and consequently refined until the final logo was chosen.

One of the main objectives of the new brand was to develop a consistent look and tone across all communications. To help Credit Union ONE achieve this, we created a Brand Guide that included everything from new brand colors to brand fonts, copy style, imagery and more.

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Visa

Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees.

  • Financial Services

Baylor Scott & White Health Plan

An interactive microsite for Medicare shoppers drives engagement ahead of AEP.

Baylor Scott & White Health Plan, a Texas-based healthcare plan, partnered with Media Logic to streamline their Medicare prospect site ahead of the 2025 Annual Enrollment Period. Our goal was to create a more user-friendly experience while still providing access to key information, like benefits and provider details.

  • Healthcare

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Unlocking Hidden Revenue by Transforming Member Communications

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