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New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

Media Logic first conducted a competitive research audit to identify potential areas of competitive difference. Based on these findings, we developed a new positioning and then articulated the associated LTF across several pieces of creative. At the same time, a range of new logos was put into research and consequently refined until the final logo was chosen.

One of the main objectives of the new brand was to develop a consistent look and tone across all communications. To help Credit Union ONE achieve this, we created a Brand Guide that included everything from new brand colors to brand fonts, copy style, imagery and more.

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Visa

Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees.

Baylor Scott & White Health Plan

A high-energy healthcare broker campaign drives event attendance and AEP excitement.

As enrollment season approached, Baylor Scott & White Health Plan asked Media Logic for help energizing and informing a new and wider audience of healthcare agents and brokers by increasing attendance at their agent roadshows.

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Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

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A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

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