Media Logic and MVP Health Care recently reviewed their entire New-to-Medicare strategy, providing a unique opportunity to rework the program from the ground up. We left no stone unturned, from refining the Direct Mail cadence and developing new, more focused assets, to creating fully-automated email campaigns and aligning new calls-to-action with specific landing pages and refreshed web content.
The new integrated campaign is also informed by the latest research into this important audience, ensuring we provide the right education and support for those aging into Medicare now, while acknowledging and accommodating the increasing number of older adults who are choosing to retire later.
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Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.
The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped the shopping experience, Media Logic conducted its third annual Medicare AEP Shopping Experience Survey, gathering insights from 450 Medicare enrollees aged 66-75. This year's findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year.
