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Improving the online broker experience to optimize health plan sales.

Piedmont Community Health Plan was gearing up for growth – expanding into 35 new counties while offering a very attractive rate position across their Virginia markets. However, to seize the moment and maximize these opportunities, the insurer needed to fully support their broker partners by enhancing their online experience. Piedmont worked with longtime agency partner Media Logic to build a better, more robust broker hub. 
 
The new, improved web experience included new video content, a market expansion map, rate card, provider lookup and plans sorted by zip code – all dynamically customized by region, guided by a strategic content strategy and design tailored for this important audience. With the new portal in place, Piedmont was ready for the exciting selling season ahead. 

Top of Piedmont's Broker Resources page promoting online sales displayed on a laptop
Bottom half of Piedmont's Broker Resources page promoting online sales displayed on a laptop
Piedmont's Group Coverage Broker page displayed online sales on an iPad

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MVP Health Care

Crowd Pleaser: Media Logic helps MVP rebrand an entire arena.

In fall of 2021, MVP Health Care was presented with a unique opportunity to bid for the naming and branding rights to the (then-named) Times Union Center, the largest entertainment and sports venue in New York State’s Capital Region.
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St. Peter's Health Partners

A complete campaign for comprehensive health services.

St. Peter’s Health Partners is the most comprehensive, integrated network of care in New York’s Capital Region.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

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