To maintain its position as the “go-to” center for orthopedics in the central New York region, Bassett Healthcare Network promoted the breadth of its bone & joint services with an integrated marketing campaign by Media Logic.
Using the theme “Don’t Spend Summer On The Sidelines,” the effort was designed to convince consumers to address their chronic pain issues, emphasizing the ability to regain freedom and mobility. The campaign targeted both “weekend warriors,” active individuals who may be susceptible to sports and work injuries, as well as the “baby boomer” audience who may need joint replacement or other treatments. The marketing effort featured print, outdoor, direct mail and radio that directed consumers to register for a series of educational seminars.
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In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.
In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.
During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.
