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Making the most of social with in-feed, in-stream and programmatic online video.

Divvy is an innovative expense management solution that pairs free software with the power of Visa business cards to help businesses access credit, track and control spending, and close their books. When Visa and Divvy wanted to develop a campaign to tout the benefits of (and drive demand for) Divvy, they turned to Media Logic to create a campaign using social video and display ads.

Media Logic, Visa and Divvy worked together to produce videos with custom animation, voiceover and an uplifting soundtrack. The videos were then incorporated into a supporting paid social campaign that maximized the advantages of a variety of display formats across Instagram, Facebook and LinkedIn.

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MVP Health Care

Helping a health insurer demonstrate its commitment to customers.

Media Logic partnered with longtime client MVP Health Care to evolve the regional health insurer's brand messaging.

  • Healthcare
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St. Peter's Health Partners

A complete campaign for comprehensive health services.

St. Peter’s Health Partners is the most comprehensive, integrated network of care in New York’s Capital Region.

  • Healthcare

See our latest posts.

What We Learned from the 2025 Medicare AEP Shopping Experience Survey

What We Learned from the 2025 Medicare AEP Shopping Experience Survey

The 2025 Medicare Annual Enrollment Period was anything but ordinary. To understand how various factors shaped the shopping experience, Media Logic conducted its third annual Medicare AEP Shopping Experience Survey, gathering insights from 450 Medicare enrollees aged 66-75. This year's findings highlight key trends in plan satisfaction, shopping behavior and advertising recall, offering insight into the behavior of Medicare eligibles during an extremely disruptive year.

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Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Bridging Gaps: Practical Strategies for D-SNP Insurers and CBOs to Support Dual Eligibles

Community-based organizations (CBOs) offer a strategic way for D-SNPs to reach and engage eligible individuals. By working together in practical ways, insurers and CBOs can drive significant impact for dual-eligible individuals while keeping resource demands low. Here's how D-SNPs can collaborate with CBOs to build trust, grow enrollment, test approaches on a smaller scale and improve outcomes.

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Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Disputes between payers and providers can disrupt the healthcare landscape, leaving Medicare members uncertain about their coverage and healthcare access. While these disputes pose challenges to consumers, they also present a unique opportunity for competitor health plans to step in and offer stability. Health plans that prepare for these situations can use strategic messaging and agile campaigns to retain their current base and attract new members that are seeking clarity and support. Here's how to navigate these disruptions effectively.

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