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Product launch materials drive engagement.

The technology behind Visa’s interactive Premium Product Optimizer helps Issuers isolate and predict which cardholders are their best candidates for a product upgrade. In order to reap maximum value from the tool, however, Issuers needed to clearly understand how it worked, and what the end benefit of adoption would be.

Media Logic worked with the industry leader to develop a series of videos in English, Spanish and Portuguese for use on Visa’s social media feeds (as well as for inclusion on the Visa Performance Solutions (VPS) website). Easy-to-understand sell sheets were also produced to support Visa AEs and VPS consultants.

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MLMIC

Berkshire Hathaway transaction creates new energy for MLMIC.

Having been acquired by Berkshire Hathaway, and with outside competitors entering the NY market for the first time, leading medical liability insurer MLMIC was looking to reaffirm their status as NY’s #1 malpractice insurer and the industry’s foremost expert in NY malpractice issues.

Chase Hyatt

Launching a new co-brand card in a competitive market.

To complement a recently restructured and rebranded loyalty program and better compete in the increasingly competitive landscape of hotel co-brand products, Hyatt and Chase turned to Media Logic to help refresh their co-brand credit card.

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Connecting with Gen Z and Millennials: 2024 Media Insights Survey

Connecting with Gen Z and Millennials: 2024 Media Insights Survey

For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

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A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

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