Media Logic is working closely with CPI as they evolve from being a payment card production partner to a comprehensive solutions provider. To support the launch of their unique line of Metal Card solutions, we created a high-end video with sophisticated animation that brought to life both the product and the company’s broader capabilities.
Our ability to distill complex stories into engaging video content serves CPI’s goals well as they work toward reimagining what their future can and should be.
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The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]
The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.
