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Visa and Navy Federal use Marvel’s Black Panther to promote financial literacy.

Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative. Media Logic was brought in to create the in–branch and online marketing materials to get members and employees excited about receiving a free customized Black Panther comic. 

In the Navy Federal branches, members were greeted by an eye-catching custom die cut standee as well as accompanying tent cards and digital graphics for branch monitors. We then extended the campaign to Facebook, Instagram and emails — encouraging members to pick up or download their free comic book. 

It wasn’t your normal superhero team up, but this project brought together Visa, Navy Federal, Marvel and Media Logic to create truly engaging content about financial literacy for members. 

In bank tv screen displaying Visa Marvel animation
A Visa Marvel in-branch standee sign at the front entrance of a Navy Federal Credit Union Visa Marvel tent card sitting next to a pile of Visa Marvel stickers
2 Visa Marvel emails shown on an iPhone and laptop
An animated instagram social post for Visa Marvel An animated facebook social post for Visa Marvel

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MVP Health Care

Crowd Pleaser: Media Logic helps MVP rebrand an entire arena.

In fall of 2021, MVP Health Care was presented with a unique opportunity to bid for the naming and branding rights to the (then-named) Times Union Center, the largest entertainment and sports venue in New York State’s Capital Region.
Toyota logo over direct mail brochure copy

Toyota

Balancing brand and best practices to drive acquisition and usage.

In an effort to optimize card engagement, Toyota and ADS, in alliance with Visa and Media Logic, embarked on a four-stage mission to improve their co-brand card marketing.

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