Visa and Navy Federal use Marvel’s Black Panther to promote financial literacy.

Working with both Navy Federal Credit Union and Marvel, Visa created an action-packed comic book that taught financial literacy to its readers as part of its Practical Money Skills initiative. Media Logic was brought in to create the in–branch and online marketing materials to get members and employees excited about receiving a free customized Black Panther comic. 

In the Navy Federal branches, members were greeted by an eye-catching custom die cut standee as well as accompanying tent cards and digital graphics for branch monitors. We then extended the campaign to Facebook, Instagram and emails — encouraging members to pick up or download their free comic book. 

It wasn’t your normal superhero team up, but this project brought together Visa, Navy Federal, Marvel and Media Logic to create truly engaging content about financial literacy for members.